This new musical, dubbed the “natural successor to Matilda” after its initial run by National Youth Musical Theatre at The Other Palace in 2017 celebrates childhood, fantasy and the challenges of growing up. With an emotionally rich, varied score, Imaginary has plenty of meat for young actors of all abilities, with some real showstoppers for strong singers. Fantastical worlds appearing within the doldrums of school life make for an engrossing and enthralling show for kids (and their parents), becoming a visual playground for creatives.

We developed our Imaginary Scenic Projections to capture the magic and wonderment of imagination, and make for seamless transitions between scenes. In this article, Quentin Sanford, President of Broadway Media, shares insight into the making of the show with Broadway Training Center of Westchester!

I traveled back East to New York to meet with Jim Hoare of Theatrical Rights Worldwide, and Timothy Knapman and Stuart Matthew Price, the two authors of the musical who had made a trip across Atlantic just for the production by our close friends at Broadway Training Center, with whom we made and tested the projections in partnership.

It was a joy to join the authors and Jim at the production. We had a great time discussing the show with its creators. During a talk back after the show with the audience, the authors shared their reaction to the projections “it’s what we always saw in our mind, and Broadway Media brought it to life”. That was a really proud moment.

The artwork was designed by our team of collaborators and deftly led by our product manager Brianna Spicer. Many of the settings are a mix between painterly and photo real to reinforce the nature of the plot. Once the story advances into Imaginary Land, the style becomes exaggerated with the use of color as a plot element.

Developing a contrast between the two worlds was a big part of the development of these projections. We have to remember that color looks different on a digital screen than it does on a stage with projectors or an LED wall. Those bright high contrast colors look beautiful onstage and convey the change in time, place and reality.

Solving spatial and budgetary roadblocks with projections

The magic of theatre – at its core – involves the suspension of disbelief. We never lose sight of this. It’s this core theatrical element that is most important to Imaginary. As the characters come alive in a separate reality, the scenic challenge is to convey a realistic setting, one that could only imagine within their mind. What would the world look like to a 10 year old? How would that child imagine a Dreamland? This led us to make decisions that were material-oriented, and brought the script to life. One of my favorite moments in Imaginary Land is a floating staircase, signaling to the clouds above a large ravine. there is no end point to the stairs or specific reason for their placement – reflecting the imagination of children. We used visual cues and the rule of thirds in developing an abstract reality. The stairs are brought to life with a subtle “wiggle” to them that embodies an early 2000s video game.

Using the Imaginary Scenic Projections

I believe that all theatrical design elements should work seamlessly together to create the overall production design. I feel that projections are most successful when the integration between scenic lighting and digital artwork blend together. I believe we've done our job when the audience doesn't notice the projections, and instead are engrossed in the entire Scenic experience. Scenic Projections, as a product, replaces the need for painted backdrops, but we have always been careful to not replace the need for scenery.

Using the artwork provided as part of the product should be a starting point for the creative choices you make in mounting this production. For an educational theater setting, this is a wonderful curriculum-focused activity. With a great understanding of the script material, and a starting point from the digital artwork, bring the scenic elements and lighting into the production, so it comes to life.

There is a wonderful moment where the laboratory explodes at the end of the show (spoiler alert!). I can't imagine this being successful without the proper integration on stage props and specific lighting elements.

Photos: Imaginary by Timothy Knapman and Stuart Matthew Price. Imaginary USA premiere performed by Broadway Training Center of Westchester. George McCann (2019).

Scenic Projections for Imaginary capture the magic & wonder of imagination. Hear from Quentin Sanford, President of Broadway Media, for his insights on making the show.

Designing the Fantastical in Imaginary | Broadway Media 

Designing the Fantastical in Imaginary

If you’re new to projections, you may be understandably apprehensive about diving into the realm of digital scenery. While this new endeavor may seem daunting, challenging, or even impossible, Broadway Media will assure you that projections are doable at every level.&nbsp;

At Broadway Media, we strive to bring Broadway-quality resources to every theater, school, and community across the globe, to continue making theatre accessible and affordable.&nbsp;

From professional theaters to school cafetoriums, Theatre-Makers at all levels utilize digital scenery to tell their stories in new and poignant ways that enhance the quality of their productions. They’re also thrilled by its simplicity and affordability, making it the go-to solution for live performance.

Bring the Best of Broadway to Your Stage with Scenic Projections

Broadway Media's <a href="http://broadwaymedia.com/scenic-projections">Scenic Projections</a> stand above the competition in quality and ease of use. Our stunning digital theatrical backdrop packages for hit musicals are true to the script and pre-cued in our projection software, so you can simply plug-in and perform.

Imagine being able to use Broadway-quality digital scenery without the Broadway-level expense. Broadway Media offers the world's largest selection of Broadway-quality, licensor-approved digital projection resources and <a href="http://broadwaymedia.com/choreography-guides">Choreography Guides,</a> tailored to enhance your production while saving your budget. To bring these elements to life onstage, we also provide affordable rentals on <a href="https://www.broadwaymedia.com/stage-gear">AV hardware </a>tailored specifically for the performing arts.

Whether you're <a href="https://www.broadwaymedia.com/shows/peter-pan/peter-pan-1954/scenic-projections">flying over London</a>, <a href="https://www.broadwaymedia.com/shows/disneys-the-lion-king/lion-king-jr/scenic-projections">adventuring beyond the Pride Lands</a>, or <a href="https://www.broadwaymedia.com/shows/disneys-frozen/frozen-jr/scenic-projections">feeling the crunch of snow beneath your feet in Arendelle </a>- Scenic Projections will help you craft a transformative storytelling experience regardless of your space, place, or budget.

Our signature software, <a href="https://www.broadwaymedia.com/blog/stageplayer-2-launch">StagePlayer,</a> comes FREE with every order, which makes displaying projections easier than ever before - allowing you to perform anywhere!

We’ve had the incredible opportunity to work with all levels of Theatre-Makers, and each production is truly unique in terms of staging and space. See how directors, teachers, designers, and others just like you have utilized our digital projection rentals:

<a href="https://www.broadwaymedia.com/blog/anastasia-digital-scenery-shines">See how Olathe East High School put on Anastasia with our Scenic Projectors, using Aaron Rhyne’s original Broadway designs.</a>

<a href="https://www.broadwaymedia.com/blog/9-to-5-digital-scenery-highlighted-on-an-led-wall">Be wowed at how Madison Consolidated High School used an LED wall to display Scenic Projections for 9 to 5 - including the video from Dolly Parton!</a>

<a href="https://www.broadwaymedia.com/blog/making-chitty-chitty-bang-bang-soar">Make Chitty Chitty Bang Bang soar with, few suggestions of how you can pair our Scenic Projections with your production of this classic show.</a>

Ensuring your complete satisfaction and success with our products and services is our main objective. Our team is available to assist you 7 days a week! We are passionate about imparting our expertise and experience to Theatre-Makers worldwide.

Ready to put on a show? Fill out our form below. If you ever have any questions about how to run digital scenery, please contact us via email or phone. Yes you can - and we can show you how!

If you’re new to projections, you may be understandably apprehensive about diving into the realm of digital scenery. Broadway Media will assure you that digital scenery is doable at every level. 

Discover how you can access & utilize digital scenery at a novice level for your production at Broadway Media. 

Digital Scenery - Yes You Can!

When you purchase from Broadway Media, you receive world-renowned solutions and acclaimed customer support, all with the technical expertise to ensure your success in theatre-making. We strive to achieve your complete satisfaction using our products and services.&nbsp;

Read on to see how we prioritize your production with exceptional customer service, 7 days a week.&nbsp;

We arrive each day excited to work alongside you as part of your production team. And when it comes to your production team, you want the very best! With over 10 years of trusted business, Broadway Media strives to make theatre more accessible and affordable for everyone worldwide. We are eager to share our knowledge and experience with teachers, directors, producers, and all individuals involved in the production.&nbsp;

“Everyone who you'll get to talk to here at Broadway Media has a passion for theatre, and a background in theatre making. It makes it easy for us to jump in and work with programs and discover how to best utilize Digital Scenery in each of their unique spaces. We love to discuss all of the aspects of your show, and make sure we find how we can fit in with your vision.” - Cameron Sasso-Briggs, Senior Production Specialist at Broadway Media

At our core, we are a family-run company full of thespians, each with their own unique connection and involvement in the performing arts. We enjoy being the bridge that connects Broadway artistry and technology with Theatre-Makers of all levels.

We make ourselves available 7 days a week to help if a question or need arises. When you contact Broadway Media, there is a real, experienced team member on the other side of the phone or computer screen ready to assist you! Whether you give us a call or send a message on Facebook or Instagram, you are speaking with none other than our incredible support team.&nbsp;

We are always so happy to meet you and listen to your needs. From rehearsal to final curtain, we are here to offer support and assistance for any challenges you encounter.&nbsp;

Don’t just take our word for it - Theatre-Makers have specifically shouted out our fantastic customer service when giving us their feedback!

“The customer service is outstanding. We've had a few hardware issues, which was at times frustrating, but the representatives have always been helpful, friendly, and informative.”&nbsp; - Broadway Theater Workshops, Disney’s Moana JR

“Great experience! Customer service was top-notch. I had my questions quickly answered.” - Minersville Jr/Sr High School Drama Club, Anastasia

“All of the team at Broadway were easy to contact when we have queries about using projections. The projections in the theatre space looked amazing and added additional production values to our We Will Rock You shows.” - Spotlights Theatre School, We Will Rock You Young@Part

“Your knowledgeable and experienced customer service people were fantastic and helped me during this production so much. I’ve used Projections from your company before, but I think the projections for MEAN GIRLS were phenomenal and truly added to the overall look and success of our production. Thank you so much for all the help you gave us!” - Mark Keppel High School, Mean Girls: High School Version

Get in touch with Broadway Media by clicking <a href="https://www.broadwaymedia.com/contact">this link.</a> Our team is available via phone, e-mail, or live chat. We can’t wait to hear from you!

When you purchase from Broadway Media, you receive world-renowned solutions & acclaimed customer support, all with the technical expertise to ensure your success in theatre-making. 

Read how Broadway Media champions excellent customer service & support in utilizing our products & services, attested by glowing testimonials.

Ensuring Your Success in Theatre-Making

Broadway Media hosts the largest collection of officially sanctioned theatrical resources direct from Broadway, tailored to make your show a success. In developing licensor-approved scenery, user-friendly software, and hardware solutions, we’ve been a proud part of thousands of productions worldwide.&nbsp;

At Broadway Media, we strive to bring Broadway-quality resources to every theater, school, and community across the globe. Our top values are accessibility and affordability, which display our commitment to enhance productions at any level.&nbsp;

Since our launch, we’ve put in the time and effort to improve and involve the theatre community to better understand what smaller theatres and educational groups require. We remain dedicated to our mission of making live theatre more attainable for schools, theatrical organizations, and designers.

Broadway Media has reimagined stage projections, guides, and hardware as affordable rentals for theatre that everyone can use. Our vast selection of theatrical resources curated with precision and care, including:&nbsp;

- <a href="https://www.broadwaymedia.com/scenic-projections">Scenic Projections™</a>&nbsp;are designed to match the official scripts to assure seamless transitions and accurate staging, from classics to contemporary hits.&nbsp;

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- <a href="https://www.broadwaymedia.com/choreography-guides">Choreography Guides</a> let you access Broadway-level choreography via digital video guides, saving you time and elevating the experience for your cast and audience.

Spearheading Theatrical Resources Direct from Broadway

Achieving Broadway-level quality is of utmost importance in our product development. Working alongside theatre professionals has opened the door to elevate our creative talent, allowing us to innovate resources featuring the original Broadway content. 

We’re privileged to represent the creative works of <a href="https://www.broadwaymedia.com/clients">our clients,</a> including:

-&nbsp;<a href="https://aaronrhyne.com/">Aaron Rhyne </a>(<a href="https://www.broadwaymedia.com/shows/anastasia">Anastasia,</a> <a href="https://www.broadwaymedia.com/shows/a-gentlemans-guide-to-love-and-murder/gentlemans-guide/scenic-projections">A Gentleman’s Guide to Love and Murder</a>)

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-<a href="https://sergiotrujillo.com/bio"> Sergio Trujillo</a> <a href="https://www.broadwaymedia.com/shows/the-addams-family/addams-family/choreography-guides">(The Addams Family</a>, <a href="https://www.broadwaymedia.com/shows/freaky-friday/freaky-friday/choreography-guides">Freaky Friday</a>)

And more - <a href="https://www.broadwaymedia.com/clients">click here to see ALL our products direct from Broadway!</a>

By partnering directly with the world’s leading theatrical licensors, such as <a href="http://mtishows.com">Music Theatre International,</a> <a href="https://www.theatricalrights.com/">Theatrical Rights Worldwide</a>, and <a href="https://broadwaylicensing.com/">Broadway Licensing,</a> we ensure our products are fully authorized to help bring acclaimed musicals to your stage. We’re also proud partners of the <a href="https://aact.org/">American Association of Community Theatre</a> and the <a href="https://schooltheatre.org/">Educational Theatre Association </a>in our advocacy efforts to ensure everyone can experience the joy of theatre.

By choosing Broadway Media, you receive acclaimed <a href="https://www.broadwaymedia.com/support">customer support </a>with the technical expertise and dedication to help your production flourish! We enjoy sharing expert knowledge and experience, and we're thankful to be working in an industry we hold so dear. That shared thespian attitude is the heart of our business.

We aim for your complete success and satisfaction with our offerings - that’s why our team is available 7 days a week to help if a question or need arises. We’re excited to work alongside you as part of your production team!&nbsp;

Broadway Media introduced the concept of commercially produced digital scenery for plays and musicals in 2013. Since then, we've continually proven ourselves in innovation and support with the expansion of products, making us the most globally trusted name in digital resources and rentals for theatre. Last year, Broadway Media celebrated our 10 year anniversary of Theatre-Making. <a href="https://www.broadwaymedia.com/blog/broadway-media-story">We’ve achieved numerous milestones over the past decade!</a>

Our founder, Quentin Sanford, grew up in community theatre, both onstage and behind the scenes. Inspired by the increasingly common integration of video projections on Broadway, and determined to help those with limited budgets, he founded Broadway Media. His innovative spark infuses all we do, so that the quality of our products and services exceeds expectations.

From vital partnerships to exciting international launches in UK/Europe and Australasia, we’ve truly cultivated our company. In the future, we shall endeavor to continue breaking down barriers to make the theatre more accessible and affordable.

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What makes Broadway Media different? It's simple: our theatrical resources bring the magic of Broadway to your production. 

Broadway Media has reimagined stage projections, guides, & hardware as affordable resources for theatre that everyone can use. 

Direct from Broadway: The Broadway Media Difference

Imaginary - Broadway Training Center

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Step into the enchanting world of "Imaginary," a delightful musical celebrating the magic of childhood and the power of imagination. Follow 10-year-old Sam as he creates a vivid world called Imaginary, finding solace and adventure. With Broadway Media's Scenic Projections, immerse yourself in Sam's colorful imagination, adding captivating visuals to this heartwarming production. Through a charming score, "Imaginary" explores friendship, self-discovery, and the belief in oneself. As Sam's real-life struggles intertwine with his imaginative escapades, the musical celebrates creativity and resilience. "Imaginary" is a heartwarming and magical journey leaving audiences with a renewed sense of wonder and the power of dreams. Experience the joy of "Imaginary" with Broadway Media's Scenic Projections, bringing Sam's world to life with vibrant visuals.

Experience the whimsical and imaginative world of Imaginary with our enchanting Scenic Projections! Transport your audience to the fantastical realms of dreams, the magical landscapes of the mind, and the heartwarming moments of friendship and imagination. Elevate your storytelling with dynamic visuals, seamless transitions, and captivating effects. Download watermarked materials, customize using our intuitive StagePlayer app, and consider upgrading to the professional license for creative mapping. Our world-class theatre experts and resources will transform your stage, creating an unforgettable experience. Embrace the magic, wonder, and creativity of Imaginary with Scenic Projections today!

Regular

Step into the whimsical world of "Imaginary," a heartwarming musical celebrating imagination and friendship. Meet Milo, a creative boy who finds solace in his imaginary friend, Ruby. Together, they embark on magical adventures, discovering the power of belief in oneself and the joy of true friendship. With enchanting melodies, Imaginary is a celebration of childhood wonder and the magic of imagination. This captivating musical reminds us of the power of friendship and the beauty of creating extraordinary worlds within our minds. Join Milo and Ruby on their unforgettable journey filled with love, joy, and the boundless possibilities of imagination.

Imaginary

We are a small rural school. Digital backdrops were amazing. The support team was awesome. I couldn’t have done this show without the Digital Backdrops! They were fantasmorific for James and the Giant Peach TYA

Scenic Projections - Standard License

Chillicothe Middle School

Our students love having the Mean Girls projections, it’s the one comment they’ve all made!

Haywood Arts Regional Theatre

Thank you for all your help with getting our production rental set up. There were a lot of extra layers to this show with projections, but the projection package from Broadway Media took part of that stress away!

Scenic Projections

Arrowhead High School

It worked great for us. Our theater is over 100 years old and is a renovated movie theater with very limited wing space. The projections have opened up a lot of possibilities for future production options. Even by using an old, back of the theater, projector.

Rialto Theater

It was the very first production for Newtown Stage Co and we sold out both performances! We LOVED the slides and plan on using slides for every show moving forward.

Scenic Projections Standard License

Newtown Stage Company

Everyone at Grande Prairie Live Theatre would like to thank Broadway Media for the excellent background graphics you provided us for our production of Shrek. These were colorful, detailed and very creative. They added to every scene.

Grande Prarie LIve Theatre

Thanks so much for your fabulous images. They really made a huge impact on our show and worked beautifully. Lots of the audience commented on them as we normally have enormous sets and it was a big change.

The Little Mermaid

Methodist Ladies’ College

We were extremely pleased with the projections for our production of Beauty and the Beast. They added a magical element to the show and helped make the transitions seamless.

North Greenville University

I just wanted to tell you how wonderful our show has been received. With the help of your animated backdrop putting us over the top. Thank you again and again. Looking forward to our next endeavor. 

Paul J. Gelinas Middle School

Tech support was great and once we had some time with the software, editing and running the show was easy enough.

Imaginary

Stories

Imaginary Production Photos

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