New York, New York, October 19th, 2021 – Through a continued partnership between the foremost musical licensing house, Music Theatre International (MTI), and leading resource and technology provider, Broadway Media, organizations in the UK and Europe may now license the Scenic Projections™ resource for MTI’s top titles.
This announcement follows Broadway Media’s existing distribution in North America and the recent expansion into the Australasia region, culminating in a global licensing agreement with MTI that incorporates the services that make each of them leaders in their respective fields.
“We are enormously grateful for our continued relationship with Music Theatre International,” says Quentin Sanford, President of Broadway Media, “We built Broadway Media to break down barriers to the performing arts, and it’s in this spirit that we aim to make mounting a stage production easier than ever, particularly as organizations return to the stage for the first time in nearly two years."
Designed to increase production value, yet remain simple and more affordable than traditional backdrop rentals, Broadway Media’s Scenic Projections™ combine their free, easy-to-use software with beautiful show-specific artwork.
“We are thrilled to be partnering with Quentin and his team at Broadway Media to bring this exceptional product directly to our customers in the UK and Europe,” commented Ryan Macaulay, MTI London’s Director of Operations, Education and Development.
Scenic Projections™, are comprehensive full-show digital scenery packages for commonly produced musicals that include all the scenes, settings and special effects in the licensed script. The materials are designed by some of the most celebrated and influential theatrical designers worldwide, and certain packages feature artwork from original Broadway productions.
"Scenic Projections™ are a useful and artistically-sound product, but one of the real selling points is that the people at Broadway Media understand theatre and the needs of our customers," says John Prignano, MTI's Chief Operations Officer. "We couldn't be happier with our partnership with Broadway Media."
Focussed on making producing theatre easier, Scenic Projections™ are delivered pre-cued and can be easily projected as a backdrop replacement and a complement to traditional scenic and lighting design.
“We develop products specifically for the time-strapped teachers and the community theatre leaders of our world,” says Sanford, “Broadway Media is focussed on helping more people produce amazing shows, getting more communities seeing theatre, and getting kids onstage and exposed to new opportunities."
To learn more about Broadway Media and Scenic Projections™, organizations may request a no-cost product demo by visiting https://broadway.media/europe.
Broadway Media, founded in 2013, revolutionized the theatrical resource market with digital scenery and now leads the world in projection design and technology for the second-class theatre market. Grounded in the belief that theatre is for everyone, Broadway Media harnesses the power of technology to make the performing arts more financially and technically accessible than ever before. Broadway Media's team is dedicated to breaking down barriers to theatre-making and giving access to world-class resources regardless of space, place, or budget. Broadway Media operates from its California, USA offices, with additional representation in London, England (Broadway Media Europe Ltd.) and Queensland, Australia (Broadway Media Australasia Pty Ltd). Social handle: @broadwaymediaeu
Music Theatre International (MTI), a part of the Cameron Mackintosh Limited group of companies, was founded in 1952 by legendary Broadway songwriter Frank Loesser and orchestrator Don Walker. Across its catalogue of more than 400 titles, MTI represents an array of musicals including Broadway classics (Guys and Dolls, West Side Story); contemporary hits (Mean Girls, Waitress); the ground-breaking works of Stephen Sondheim (Into the Woods, Sweeney Todd); global titles (Mamma Mia!, Matilda the Musical); Cameron Mackintosh-produced hits (Les Miserables, Miss Saigon); Disney (Beauty and the Beast, The Little Mermaid); and the Mackintosh and Disney-produced Mary Poppins. MTI is especially dedicated to the education sector and has created special collections to meet the needs of various types of young performers. MTI’s Broadway Junior series, conceived by Co-Chairman Freddie Gershon, are 30- and 60-minute musicals for performance by primary and middle school-aged performers, while MTI’s School Editions are musicals tailored to the needs of secondary school pupils. MTI London produces an annual Junior Theatre Festival, Europe’s biggest celebration of musical theatre for young performers, at the ICC in Birmingham. For more information on MTI, visit www.mtishows.com, and for MTI Europe, visit www.mtishows.co.uk, or www.mtishows.eu