This blog is posted in response to the Los Angeles Times article Projection design is reinventing theater, and not just Broadway. National tours too by Ashley Lee (published October 05, 2019). You can read the article here.
Projection Design is changing the face of theatre. Not replacing traditional forms of scenic design, but instead enhancing it – expanding the possibilities for writers and directors to redefine the theatrical experience. I am delighted that this evolving sector of theatrical artistry is finally getting the recognition it deserves – from the LA Times! But, while it is right that digital projection technology is affording vast opportunity to the American Professional Theatre, the article overlooked some significant beneficiaries to the proliferation of this technology: underfunded schools.
I modeled Broadway Media on an idea that, if we could distill the technology of projection design into a user-friendly system, we could remove significant obstacles schools and organizations face in producing a quality musical production (or producing a musical at all, for that matter). Performing arts classes and extracurricular programs in schools are acutely underfunded. It’s an old song I'm singing, but I am glad for the resilience and resourcefulness of teachers across the country who work tirelessly to give their students the experience of theatre, in whatever form.
But what if we could remove a significant obstacle to the performing arts?
I founded Broadway Media Distribution 7 years ago . We're wholly dedicated to breaking down barriers to theatre, and we believe that utilizing this discipline to produce affordable digital scenery does just this. We’ve partnered with theatrical licensors Music Theatre International and Theatrical Rights Worldwide, and together we’re making significant progress. Giving everyone access to theatre (whether in an auditorium or a cafetorium, on a big budget or a shoestring) brings people together, creates a whole new generation of theatergoers, improves academic performance, and inspires new work.
Also, isn’t it great that Projection Design is using technology to bring people together? We’re proud to use the advances described in Ms. Lee’s article to connect students and communities via the most collaborative art form.