What does Broadway Media do with an Advertiser's Inventory?
The Inventory is used to offest expenditures:
- Offset media costs
- Cover production costs
- Offset printing costs
- Used for other company expenses
The Inventory is used to stimulate promotions:
- Restaurant & hotel credits (Xpress Gold)
- Incentive awards for travel promotions
- Broadcast giveaways
- Contest winners
- Charitable events
- Trade for other goods and services.
