How It Works

Barter Scenarios

.
Without Barter
With Barter

Ad Budget

$1,000,000
$1,000,000

Cash Billing Portion

$1,000,000

$400,000

Trade Billing Portion

$0

$600,000

Cash Flow Savings

$0

$600,000

Liquidation

Scenario Values

Original Value

$1,000,000

Liquidation (40%)

$400,000

Trade Value

$1,000,000

Increased Profit

$600,000