Reader Profile

More Readers per Copy

Readership studies indicate that each copy of airline inflights is read up to 8 times by most conservative estimates. This means that an ad in Continental Airlines' 370,000 monthly copies must reach a captive audienece of at least 2.96 million impressions a month. This medium produces one of the lowest costs per impression in all of the print media.

Busniess Travelers, Leisure Travelers and Frequent Flyers

Busy travelers often don't watch television or read consumer magazines. Yet over 75% of them read inflight magazines and respond to what they read. Inflight readers are active, inquisitive and involved. As a group, air travelers are more likely to own a valid passport, rent cars, use hotels, frequent restaurants, entertain often, actively shop, seek professional medical advice and treatment, own a luxury car, go to Broadway Shows regularly, have graduated from college, be married and be considered professional, managerial or executive types.

Over 70% of frequent travelers surveyed have accessed the Internet in the past 6 months. The average session length is 25 minutes. Online services used to access the Internet include America Online (56%), followed by CompuServe (25%).

Sources for all general and statistical references include U.S. Census Bureau, U.S. Department of Transportation, J.D. Power Frequent Flyer Study, IntelliQuest Frequent Flyer Study, MMR, MRI, Delta Airlines, American Airlines, United Airlines and Continental Airlines.