Educated Purchasers

World Travelers Are Educated Purchasers

Educated Audience

Readers (% Comp.)
Index
Graduated College+
57.6%
122

Attended College+

75.6%
108

Discriminating Purchasers

Last 12 Months

Purchases Artwork/Collectibles

43.4%
125

Spent $500+ on Artwork/Collectibles

24.1%
160

Spent $750+ on Artwork/Collectibles

15.1%
140

Spents $3,000+ on Dining & Entertainment

08.9%
189

Cultured Adults Last 12 Months

Last 12 Months

Attended Live Theater Performances

62.2%
126

Engaged in Any public Activity

57.7%
122

Wrote Article for Publication

09.8%
192

Urban Boomers

Last 12 Months

Median Age

44.7 years
126

County Size A

57.1%
103

Median Household Income

$124,716
142

Median Home Value

$185,694
182

Median Total Asset Value

$668,700
177

Source: 2006 Mendelsohn Survey